diff --git a/static_site.py b/static_site.py
index e8f1680..46efbae 100755
--- a/static_site.py
+++ b/static_site.py
@@ -11,6 +11,7 @@ import os
 import subprocess
 import sys
 import tarfile
+import time
 import urllib.error
 import urllib.parse
 import urllib.request
@@ -21,6 +22,8 @@ from typing import Any
 
 MANIFEST_NAME = ".static-site-manifest.json"
 MANIFEST_VERSION = 1
+BUNNY_RETRY_DELAYS = (1, 2, 4, 8, 16)
+BUNNY_TRANSIENT_STATUS_CODES = {401, 408, 429, 500, 502, 503, 504}
 
 
 class DeployError(RuntimeError):
@@ -113,24 +116,34 @@ class BunnyStorage:
     ) -> bytes | None:
         url_path = urllib.parse.quote(path, safe="/")
         request_headers = {"AccessKey": self.password, **(headers or {})}
-        request = urllib.request.Request(
-            f"{self.base_url}/{url_path}",
-            data=body,
-            headers=request_headers,
-            method=method,
-        )
-        try:
-            with urllib.request.urlopen(request, timeout=60) as response:
-                return response.read()
-        except urllib.error.HTTPError as exc:
-            if missing_ok and exc.code == 404:
-                return None
-            detail = exc.read().decode("utf-8", errors="replace")
-            raise DeployError(
-                f"Bunny Storage {method} {path} failed: HTTP {exc.code}: {detail}"
-            ) from exc
-        except urllib.error.URLError as exc:
-            raise DeployError(f"Bunny Storage {method} {path} failed: {exc.reason}") from exc
+        for attempt in range(len(BUNNY_RETRY_DELAYS) + 1):
+            request = urllib.request.Request(
+                f"{self.base_url}/{url_path}",
+                data=body,
+                headers=request_headers,
+                method=method,
+            )
+            try:
+                with urllib.request.urlopen(request, timeout=60) as response:
+                    return response.read()
+            except urllib.error.HTTPError as exc:
+                if missing_ok and exc.code == 404:
+                    return None
+                detail = exc.read().decode("utf-8", errors="replace")
+                if (
+                    exc.code in BUNNY_TRANSIENT_STATUS_CODES
+                    and attempt < len(BUNNY_RETRY_DELAYS)
+                ):
+                    time.sleep(BUNNY_RETRY_DELAYS[attempt])
+                    continue
+                raise DeployError(
+                    f"Bunny Storage {method} {path} failed: HTTP {exc.code}: {detail}"
+                ) from exc
+            except urllib.error.URLError as exc:
+                raise DeployError(
+                    f"Bunny Storage {method} {path} failed: {exc.reason}"
+                ) from exc
+        raise AssertionError("unreachable Bunny Storage retry state")
 
     def get_manifest(self) -> bytes | None:
         return self._request("GET", MANIFEST_NAME, missing_ok=True)
diff --git a/tests/test_static_site.py b/tests/test_static_site.py
index 64f1a39..355e627 100644
--- a/tests/test_static_site.py
+++ b/tests/test_static_site.py
@@ -1,4 +1,5 @@
 import importlib.util
+from io import BytesIO
 import json
 from pathlib import Path
 import sys
@@ -91,6 +92,29 @@ class StaticSiteTests(unittest.TestCase):
                 with self.assertRaisesRegex(DeployError, "HTTPS origin"):
                     purge_bunny_gateway(endpoint, "example-org", "password")
 
+    @mock.patch.object(static_site.time, "sleep")
+    @mock.patch.object(static_site.urllib.request, "urlopen")
+    def test_storage_retries_transient_new_zone_authentication(
+        self, urlopen: mock.Mock, sleep: mock.Mock
+    ) -> None:
+        unauthorized = static_site.urllib.error.HTTPError(
+            "https://storage.example/example/.static-site-manifest.json",
+            401,
+            "Unauthorized",
+            {},
+            BytesIO(b'{"HttpCode":401,"Message":"Unauthorized"}'),
+        )
+        response = mock.MagicMock()
+        response.__enter__.return_value.read.return_value = b"manifest"
+        urlopen.side_effect = [unauthorized, response]
+        storage = static_site.BunnyStorage(
+            "example", "new-password", "storage.example"
+        )
+
+        self.assertEqual(storage.get_manifest(), b"manifest")
+        sleep.assert_called_once_with(1)
+        self.assertEqual(urlopen.call_count, 2)
+
     @mock.patch.object(static_site.urllib.request, "urlopen")
     def test_gateway_reuses_storage_password(self, urlopen: mock.Mock) -> None:
         urlopen.return_value.__enter__.return_value = object()